Every business has a beginning, but some have a soul — and for Amorella, that soul has always been my mother.
By profession, she serves in the central government. But behind the structured workdays and responsibilities, lived a woman deeply drawn to the mystical world of astrology, tarot, and crystal healing. It was never about money or fame — it was pure love. She immersed herself in traditional learning, not with an agenda, but with passion. She offered guidance, healing, and kindness to others without asking for anything in return.
But sometimes, generosity becomes a burden. People took her goodness for granted. And slowly, the emotional toll of being constantly available — and often unappreciated — wore her down.
Around that time, I began managing her page, “AC Crystals,” where she used to share her knowledge and connect with others. That small digital corner eventually evolved into something more. Crystal healing turned into crystal jewellery. And from that love and light, Amorella was born — a brand that now celebrates self-expression through handcrafted jewellery and accessories.
But no matter how far we go or how much we grow, the roots remain the same.
My mother — with her quiet strength, her belief in positive energies, and her unwavering heart — will always be the reason Amorella exists.
This Mother’s Day, I don’t just celebrate her as my mom. I celebrate her as the spark behind a dream, the soul behind a story, and the woman who taught me that doing something with love is always enough.
To the woman who never stopped believing in magic — thank you.
